Making sense of Zerodha’s strategy Zerodha is a discount broker and has disrupted the space with its pricing strategy. It allows users to buy, sell and trade stocks, futures & options, currencies, and commodities at discounted rates. For example, an institutional broker (like Motilal Oswal) used to charge a % fee (let’s say 0.25%) per trade whereas Zerodha charged a flat fee (INR 20) for every trade executed.
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